Each Nike Unitized putter is designed to funnel vibrations of each ball strike through the club to the user's hands. Nike believes that "better feedback translates into better distance control". This theory is exactly why every piece of the Unitized Series Putters are designed to compliment that "feedback".
Each putter in the Nike Unitized Series is constructed as one single seamless piece; the putter mallet is laser welded directly to the shaft which eliminates connecting joints that interrupt the "feedback". Advanced Integration (AI) grip technology utilizes unique materials that provide a tackiness which is designed to temporarily glue the club to the users hand.